
In 2014, Bitstrips launched a spin-off app known as Bitmoji, which allows users to create personalized stickers for use in messaging apps.

The service achieved increasing prominence following the launch of versions for Facebook and mobile platforms. Bitstrips was first presented in 2008 at South by Southwest in Austin, Texas, and the service later piloted and launched a version designed for use as educational software.

Brown and Blackstock explained that the service was meant to enable self-expression without the need to have artistic skills. The company's web application,, allowed users to create comic strips using personalized avatars, and preset templates and poses.

Bitstrips was a media and technology company based in Toronto, Canada, and founded in 2007 by Jacob Blackstock, David Kennedy, Shahan Panth, Dorian Baldwin, and Jesse Brown.
